Bells are Ringing for Half Street Group. Ring, Ring…
On June 3, 2025, the PR Club of New England - a professional organization for communications, public relations, and marketing professionals - hosted its 57th Annual Bell Ringer Awards at the Boston Museum of Science. The Bell Ringer Awards recognize excellence in PR and communications throughout New England.
In our first year participating in the awards program, Half Street Group was recognized for all three submissions made including:
The Silver Bell Award on behalf of Rhode Island FC: “Raising Steel In Pawtucket - A Step Towards RIFC’s First Kickoff”
The Bronze Bell Award on behalf of Crossroads Rhode Island: “From Advocacy to Action: Elevating Leadership During RI’s Housing Crisis”
A Merit Award on behalf of Boys Town New England: No Budget, Big Impact: Boys Town New England’s Winning Play for Foster Care Awareness
Read below to learn more about our winning submissions:
The Silver Bell:
Award: Silver Bell Award
Campaign: Raising Steel in Pawtucket - A Step Towards RIFC’s First Kickoff
Category: Event Promotion
About: Our team helped RIFC promote the ceremonial steel raising of Tidewater Stadium bringing back a vibrant culture to the city. We played a critical role in establishing RIFC as a brand in Rhode Island by cultivating awareness, engagement, and excitement resulting in a successful debut season. Soon, RIFC saw more success on the field and claimed the Eastern Conference Championship. Robust media coverage and strategic storytelling facilitated by our team helped establish RIFC as a catalyst for growth in the Rhode Island sports and business landscape.
The Bronze Bell:
Award: Bronze Bell Award
Campaign: From Advocacy to Action: Elevating Leadership During RI’s Housing Crisis
Category: Nonprofit and Education Category
About: For this campaign, we partnered with Crossroads Rhode Island to advance their organization as the state’s leading provider of housing and services for those experiencing homelessness. This campaign successfully oversaw the introduction of a new President & CEO. Our services, including executive media coaching and proactive media outreach, helped Crossroads maintain their credibility as experts on housing services and contributed to a successful fundraising campaign.
Merit Winners:
Award: Merit Award
Campaign: No Budget, Big Impact: Boys Town New England’s Winning Play for Foster Care Awareness
Category: On on A Shoe String
About:
The NFL’s My Cause My Cleats initiative presented an opportunity to raise awareness about the ongoing foster care crisis by partnering with New England Patriots rookie Caeden Wallace and Boys Town New England. They aimed to increase donor support, brand awareness, and attract potential foster parents. Our team contributed to this initiative by leveraging organic media and social outreach, encouraging potential foster parents, and solidifying Boys Town as a leader in youth services throughout New England.
Our Awards, YOUR Victory:
Our team may have won these awards, but the real prize is what they reflect; the progress and success of our clients. The Half Street Group narrative is about telling your stories, and these awards are a trophy of our dedication to our clients, their stories, and their continued success and impact on the Rhode Island community.
